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Rob Enderle’s Tech Trade Forecast for 2024

The tip of the 12 months is rapidly approaching, which suggests it’s time to do the analyst factor and look forward to the modifications, developments, and anticipated disruptive merchandise we’re more likely to see subsequent 12 months.

Together with many others, I completely missed AI going vertical this 12 months, so I’m a bit leery of forecasting as a result of AI is shifting behind the scenes and creating undisclosed choices that may very well be equally disruptive.

Let’s speak about what I see coming, and we’ll shut with my final Product of the Week for 2024: the AI-driven SPAN electrical panel, a software that has helped me discover and get rid of units that I’m not utilizing a lot however are nonetheless pulling a variety of energy.

AI Revolution

I’m penning this on the AI launch occasion that AMD is holding in San Jose, Calif. Whereas each chip producer is now chasing the AI genie, subsequent 12 months, we’ll see a separation between firms successfully utilizing AI to advance themselves and people that aren’t. AMD is among the firms aggressively utilizing AI, however it’s hardly alone. Microsoft is much more aggressive.

The broad utility of AI expertise has led to sooner product releases, extra fascinating choices, and developments in human-machine interfaces that target the way you need to interface with expertise.

2024 will nonetheless solely be the start of this wave.

Going ahead, increasingly merchandise won’t solely be created with synthetic intelligence, however AI might be used to advance itself, creating the potential for nearly unbelievable product development speeds and ever extra superior capabilities that, with out AI, might need needed to look forward to the 2030s earlier than birthing.

Whereas the speed of change might be unprecedented, it can pale compared to the speeds we’ll see later within the decade. In case you don’t like change, the approaching decade will suck.

Electrical Automobiles

There’ll proceed to be pushback on the transfer to electrical automobiles till stakeholders deal with the charging issues.

A transfer to the Tesla charging commonplace will assist so much. Nonetheless, it’s unlikely most of the current charging stations or automobiles will transfer to the brand new commonplace in 2024, which is able to trigger consumers both to revert to ICE (inner combustion engine) autos or to delay their new automobile purchases till the brand new chargers and new automobiles with this socket are in market.

Tesla, which could have been capable of keep away from this downturn, continues to be struggling underneath the cloud of its CEO’s habits, so even Tesla might not be capable to dodge this potential downturn.

Autonomous Driving

The primary working Degree 3 autonomous automobiles will come to market. Nonetheless, most, if not all, of those automobiles might be electrical. The mixture of the electrical automobile pullback talked about above and rising mistrust for this expertise coupled with a subscription mannequin for this expertise ought to trigger this characteristic to underperform except a well-funded and executed advertising marketing campaign can change perceptions.

This final is unlikely, suggesting that this new automotive expertise will underperform available in the market. It can probably take a number of years to reverse this pattern, which is a disgrace as a result of the approaching autonomous expertise ought to considerably outperform what’s presently on the street and driving these detrimental perceptions.

Head-Mounted Shows and New {Hardware} Designs

Developments in head-mounted shows, such because the Rokid Max AR Glasses and Goovis G3 Max, made important inroads in 2023.

We should always start seeing extra {hardware} and the potential for smartphones utilizing this expertise to maneuver into markets historically dominated by PCs extra aggressively.

The standard of those shows has reached a degree the place they’re now viable, and the trade is poised for a serious participant to step in, creating modern and charming merchandise.

It isn’t probably we’ll see a serious PC displacement in 2024, however we might see the muse for one in 2025 or 2026.

Deepfakes Used Broadly

Persons are simply discovering they will use AI instruments to create avatars after which use these avatars to create professional-looking movies utilizing written scripts instead of reside actors.

Count on this expertise to be more and more used legitimately by media retailers, as is already performed in locations like South Korea, to scale back the load on reside TV expertise. We may even start to see this used for longer content material, however I anticipate that might be extra of the exception than the rule.

We should always see an enormous wave of this habits when the current actors’ union contract expires in three years. We’ll additionally see this used illegitimately to discredit opponents in elections and probably hurt the reputations of individuals the unhealthy actor needs to harm.

Defending in opposition to illicit use of this expertise will develop into a a lot better precedence in 2024.

Working From Dwelling

Work-from-home will proceed to say no as a pattern except we’ve one other pandemic occasion, which may very well be probably given the information about what’s presently occurring in China.

Company sectors, together with HR departments, merely haven’t performed sufficient to make distant workers really feel like they’re a part of their firms and never deprived by being distant. There has additionally been a scarcity of progress in advancing distant administration instruments and retraining managers to handle these distant workers extra successfully and effectively.

Especially for new hires, the shift to remote work should be largely reversed so that workers and managers who were unable to adapt to remote work can gain a more inclusive and effective work experience.

I anticipate a number of the videoconferencing distributors which might be presently underneath 10% of market share to depart the market. It’s more and more probably that Zoom, the market chief, might be acquired by one of many presently marginal (when it comes to market share) gamers. Microsoft, with a 25% market share and a coverage of supporting distant work, ought to stay an instance of how to do that proper.

Digital Immortality

We should always see the primary cases of digital immortality in 2024, however these received’t have transference functionality a lot as they’ll be digital clones of current individuals.

For fogeys who don’t anticipate to be alive when their youngsters mature, this expertise will permit individuals to create a long-lasting clone of themselves that kinfolk, buddies, youngsters, and spouses can proceed to work together with after the human has handed.

The numbers might be small in 2024, and I anticipate that resolving a number of points, notably value, might be mandatory to stop these associated efforts from going mainstream subsequent 12 months. It’ll be extra a style of issues to come back than a real expertise wave that can probably wait till this expertise improves and coaching instances develop into extra cheap.

Large Enhancements in Digital Assistants

Present digital assistants like Alexa and Siri are simply voice-to-text and text-to-voice interfaces. These might be aggressively changed by generative AI instruments subsequent 12 months, permitting for an enormous change in functionality and intelligence on this software set.

I anticipate some individuals will start to decide on to spend extra time with their digital assistant than with precise individuals, so the idea of relationship certainly one of these items will advance in 2024. This pattern of elevated reliance on digital assistants will probably lead to a number of issues, not the least of which is aggressive hacking of this product class to control individuals extra successfully.

General, with the ability to inform the distinction between individuals and AIs will develop into harder in 2024.


One other class of merchandise that can change dramatically in 2024 is malware. It can develop into extra clever and capable of aggressively self-propagate. The potential for certainly one of these superior packages to leap containment and do huge worldwide injury will improve dramatically.

This elevated threat of superior malware might symbolize the most important risk to firms and people in 2024, notably in international locations which might be already at struggle with one another.

Wrapping Up

This checklist is simply a style of what’s coming in 2024. The impression of AI might be big and minimize throughout staffing, human-machine interfaces in lots of, if not most, units — and hostile purposes.

Despite the fact that 2023 has appeared extremely disruptive, 2024 might be extra so, and it’ll pale compared to the modifications coming later within the decade.

In case you don’t like change, this might be an unsightly decade, however should you thrive on change, this ought to be a good time to be alive. So, perhaps you need to study to like change.

This solution is based on AI that allows the user to identify what in their home is using energy and how much this impacts their energy bill or, in this case of off-grid energy, limiting the time they spend working off-grid.

I’ve a photo voltaic plant on my roof and 4 Tesla batteries in my home. This SPAN panel, which largely self-programs, has recognized what’s pulling probably the most energy in my home.

If we lose energy for days, this could permit me to prioritize what stays powered and what I can energy off from the panel. It is aware of what’s crucial when it comes to communication (routers, and so on.) and meals refrigeration, so I’m not by accident disconnecting from the world in case I need assistance or inflicting my meals to spoil if I’m sheltering in place.

The panel appears to be like significantly better than my previous panel and has built-in lights in case it’s essential to see what breaker you might be reaching for if one has blown. I’ve a variety of units, so I’ve two panels.


At round $3,500 every, the SPAN electrical panels aren’t an inexpensive date.

The cost of installing these items is around 2 times the value of the panel itself because the electrician will have to remove the old panel and then wire within the new one, making them suited higher for brand new buildings or remodels the place you might be already changing a lot of the wiring.

Nonetheless, the SPAN app has taken over the instruments wanted to watch the Tesla batteries and the photo voltaic system, each of which speak to the panel, so you find yourself with a single view of your electrical era, battery capability, and utilization.

One challenge is that the app doesn’t but combination each panels, so the ensuing dashboard is bifurcated. I’m advised a software program replace is coming that can permit these of us who want two panels to get a single view as if we simply had one panel.

Ultimately, the SPAN panel is saving me cash and making my dwelling extra resilient to energy outages, so it’s my Product of the Week.

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