Singer, Lana Del Rey, is the star of Skims’ Valentine’s Day collection.
The great singer, Lana Del Rey, is the new sensation of Kim Kardashian’s brand, Skims. In celebration of Valentine’s Day, held at the beginning of the year in the United States, the businesswoman invited the artist to star in the brand’s new campaign.
The news was also shared, first hand, by Kim Kardashian on her Instagram. Inspired by the retro glamor of the Golden Age of Hollywood, the collection has similarities to aesthetics already worked on by Lana Del Rey in her own discography.
In her images, the American singer appears in pieces that mix sensuality and delicacy, such as lace dresses, sweaters, and bodysuits. In total, 29 limited edition pieces will be made available on Skims e-commerce from the end of January, more precisely on the 23rd.
And with increasing strength in the international clothing scene, Kim Kardashian’s brand is one of the experts in increasing engagement on social media.
Lana Del Rey for Skims
Lana Del Rey ‘s relationship with the label goes back a long way. “I’ve been a huge fan of Skims since the beginning, so being featured in the Valentine’s Day campaign is a big deal,” Lana Del Rey said in a press release.
Created in 2019, Skims started on the market with a focus on lingerie and physical activity items. Over the years, the brand has had a large team starring in campaigns.
Names like Kim Cattrall, Nelly Furtado, Hari Nef, Lana Condor and Coco Jones recently posed for the American socialite and businesswoman’s company.
In this great process of stabilizing herself as a prominent mogul in the fashion industry, Kim Kardashian uses the lessons she learned in show business at Skims. The invitation to athletes, artists, and celebrities, like Lana Del Rey, indicates that she knows exactly what she is doing, exactly in the age of social media.
See more about, Lana Del Rey
For Manuela Freitas, a specialist in music marketing, Lana shines because she is coherent, combining efficient communication and a lot of work.
The main thing today is to create a good narrative around you. It’s about storytelling. For example, there is no combination of Lana being caught at a club every weekend.
The priority strategy is to align all communication with the musical — explains Manuela, adding that one of the strengths of the singer born in New York City is to always seek to renew her audience. — She has a mainly adolescent communication, with all those feelings, with the melancholy, that we experience in this young phase of life.